Privacy Policy

1. Introduction

Welcome to The Serenity Ranch. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and booking services, including our SMS/text messaging services.

By using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

We collect information that you provide directly to us, including:

• Contact Information: Name, email address, phone number, and mailing address
• Booking Information: Service preferences, dates, times, and rider details
• Payment Information: Credit card details (processed securely through Stripe)
• Health & Safety Information: Rider experience level, weight, and emergency contact details
• Communication Preferences: Your opt-in status for SMS notifications and marketing
• Waiver Information: Digital signatures and guardian information for minors

4. How We Use Your Information

We use the information we collect for the following purposes:

• To process and manage your bookings and payments
• To send booking confirmations, reminders, and updates via email and SMS
• To communicate with you about your inquiries and requests
• To match you with appropriate horses based on your experience and physical characteristics
• To ensure rider safety and maintain health records
• To send promotional communications (only with your consent)
• To improve our services and customer experience
• To comply with legal obligations

5. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: We use trusted third-party services including Stripe for payment processing, Twilio for SMS messaging, and Resend for email communications. These providers are contractually obligated to protect your data.
• Legal Requirements: We may disclose information if required by law or in response to valid legal requests.
• Safety: We may share information in emergency situations to protect the health or safety of our guests, staff, or horses.
• Business Transfers: If our business is acquired or merged, your information may be transferred as part of that transaction.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information. This includes encryption of data in transit (SSL/TLS), secure payment processing through PCI-compliant providers, and restricted access to personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Booking records are retained for 7 years for tax and legal purposes. Waiver records are retained for the duration specified by applicable state law. You may request deletion of your data by contacting us, subject to legal retention requirements.

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Opt-Out: Opt out of marketing communications at any time
• Portability: Request a copy of your data in a portable format

To exercise any of these rights, please contact us using the information below.

9. Children's Privacy

Our services may be used by minors under parental or guardian supervision. We collect information about minor riders only with parental consent and as necessary for booking services. Parents/guardians may review, correct, or request deletion of their child's information by contacting us.

10. Cookies and Tracking

We use cookies and similar technologies to enhance your experience on our website. These help us remember your preferences, maintain your session, and analyze site traffic. You can control cookie preferences through your browser settings, but disabling cookies may affect site functionality.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.